Marketing & PR writing


Not Fightin’ Words: Turning Negative Public Reaction into an Educational Opportunity: 2012 PR News Media Training Guidebook

Press conference confusion: How to learn from media relations mistakes:, Nov. 3, 2010

Website redesign? Bolster buy-in with these 5 technique:, Oct. 15, 2010

PR pros and scientists: A 10-tip formula for collaborating:, May 13, 2010


AbbyMalikPR is almost three years of thoughtful blog posts and interviews about public and media relations, social media, and the marketing world. Highlights:

Public Relations

Sarah Evans (the public relations one) is my kind of celebrity

Must-read PR books for the summer (or really anytime)

The press release is not dead (part one)

The press release still isn’t dead (part two)

In a nutshell: How the internet has influenced PR

You look like you’re in PR

Social Media

To avoid a corporate Facebook crisis, go old school: The customer is always right

Avoid a Facebook faux pas: Treat all of your clients like Facebook virgins

One year later: Blogging tips for beginners

Rededicating my life to the church of social media

Up close and personal: Why NYT journalist David Brooks isn’t on Twitter

Companies on Twitter: Should you follow all your followers?

Respect the platform: Facebook and Twitter aren’t the same


My first lesson from “Marketing Lessons from the Grateful Dead”: Branding with philanthropy

Playing the rankings card in higher education marketing

Fight a negative public perception with a community relations campaign

Media Relations

Media relations: It takes a special scientist to work with journalists

How one university handled a media onslaught during the 2010 Gulf oil spill

Measuring the impact of your media relations efforts

14 interview tips for print, TV and radio


Lesson two from “Marketing Lessons from the Grateful Dead”: Set your content free!

10 survey starter tips for effective market research

Build a great marketing team

Quick tip: Practicing aquarium marketing

Career Path

For PR pros, professional and personal curiosities are often the same

Are PR job descriptions obsolete?

Changing hats: PR pro by day, freelance journalist by night

Does not having an iPhone or other smartphone make you a bad PR professional?

So you want to be in PR? Tips for soon-to-be college graduates

So you want to study PR? Tips for college students

So you want to change careers to PR? Some helpful resources